What are the three main tasks involved in revising a business message? Can you t

What are the three main tasks involved in revising a business message? Can you think of a business message that did not incorporate these tasks in their message?
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ONE
We have three main goals that we are working towards when we are revising a business message.
1. Improving Content, Organization, and Tone
2. Improving Readability
3. Improving Clarity and Conciseness
When we are working to improve Content, Organization, and Tone, we want to make sure that our points are covered in a logical order and are not scattered throughout the document. We also want to make sure that the most important points get enough space (words) and greatest emphasis in the document. For example, for the most important points we want to emphasis, we want to make sure that they are covered in the conclusion of the document.
When we are working to improve Readability, we want to make sure that sentences are varied in length but there are not too many short or long sentences. Short sentences can make the writing feel choppy and disconnected. Long sentences are necessary sometimes to explain a concept but are harder for a reader to understand. Paragraphs also should not be too long or too short because logical breaks are needed between related thoughts. Adding headings and subheadings can help the reader to find the information they are looking for in the document.
When we are working to improve Clarity and Conciseness, we want to make sure that our word choice, sentence structure, and paragraph organization all work together to form a clear message. Poor word choice can lead to communications that have more than one meaning, depending on how the reader interprets them. Poor sentence structure can make the communications too confusing to the reader, causing to have to read sentences repeatedly to understand what they mean. Sentence structure can be like establishing cause and effect relationships, if things are in the wrong order it will seem wrong to the reader and make the communication less comfortable to read.
An example of a business message that did not incorporate all of the proofreading tasks is President Donald Trump’s letter to a retired English teacher in South Carolina. The teacher couldn’t resist correcting the mistakes and sending the letter back. The letter contained redundancies, lacked clarity, and did not follow guidelines for capitalization. She also criticized Trump for overusing the pronoun “I” to start sentences. When asked by USA today about her response to the letter, she stated that the way someone presents themselves in writing says a lot about who they are, and whether or not they care enough to get their spelling and grammar, and overall clarity of their communications right.
TWO
. The three main tasks involved in revising a business message:
1. Evaluating the content, organization, tone, and style. Tone and style will help with who the targeted audience is for as well as shows the purpose for the message. Organization is important as you want things to be in a logical order, making it easy to grasp your message. While also organizing the correct timing to send these messages, you want to make sure it is in a time when people will actually read the message you’re sending out and not just put it aside. Make sure all information is accurate.
2. Reviewing the text for readability, making sure that the message is clear and that there is no grammar or spelling mistakes. A way to make a clear understanding of main points would be to use bullet points, making it easier for the reader to retain those main points.
3. Revising the text for clarity and conciseness, such as removing any unnecessary information, which can lead to confusion. Make sure there are no lengthy, ongoing sentences, and rewrite those sentences that may not seem clear to a reader. Delete unnecessary words that may make sentences lengthy, such as like.
An example of a business message that did not incorporate these tasks would have had to been during Hurricane Harvey when Airbnb emailed their subscription list with the subject “Floating homes, waterfall slides, & more reasons to travel”. Although this email was meant to be advertising water bungalow stays in tropical places, the timing and wording of the email was not the best for those who lived in Texas and were fearing for the damage to come. The email included lines of “stay above water”, “floating world” and “live the life aquatic with these floating homes”. This push of emails was wrong timing and got the company criticism instantly.
Obviously the first error was the timing of the email. Second would be the wording in the subject line, as it is not clear when it comes to ‘floating homes’, they should have labeled it as ‘floating bungalows’ instead. When writing the email, it is sent out to so many places in the world, that they probably did not take into consideration of how it may effect some of those receiving the email.
Airbnb did issue out an apology statement and shared about their relief funds, places for emergency stays, and their support for medical patients and their caregivers.