Sustainability, Green, Cause, Value Based Consumers and Marketing
Research Curre

Sustainability, Green, Cause, Value Based Consumers and Marketing
Research Current News about Sustainability, Green Initiatives, Claims, Fair Labor, Cause, Value/Mission Based Marketing.  This week we explore, discuss the impact of Value, Purpose, Mission based marketing on Brands and How important are these Company messages, programs as part of the Consumer Purchase journey, loyalty, commitment and Intensity level towards the Brand – both positive and negative!
Research, share examples of New marketing, products, consumer behaviors and attitudes toward Brands, Companies, Industries that are actively shifting to Sustainable, Green values, messaging in the effort to present themselves as responsible, trusted companies, how have our attitudes changed during the past few years….
Do we trust Companies, look for  examples of measurable, positive efforts and those that are Green washing.  Do we pay a premium for brands that we believe in their values. Find specific news about a Company, describe the value, real impact on Consumer Choices, will we pay more, does it make us feel better about ourselves?
This Discussion supports this weeks Consumption Journal on Sustainability, Cause, Fair Labor, Value/Mission Purchase
Include Links to Research, Websites and images, video if they help tell the story.