Final Paper
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Length: 

Final Paper
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Length:    3,000-word minimum (excluding table of content, table of figures, appendix , and references)
Historically, the best papers tend to be 8,000+ words.
Font:    Times New Roman, single-spaced
Visual Aids: 10+
Sources: 20+ external sources
Formatting: Theme, Headers, Footers, Headings and Sub-Headings, Footnotes, Works Cited
Paper File Type: MS Word (.doc/.docx) or PDF
Paper Due: May 3, 2024 by 11:59pm EST
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REQUIRED Sections:
Title Page
Table of Contents
Table of Figures
Executive Summary
Background – Marketing Plan 01: Organization Selection and Revenue Brainstorming
Vision – Analysis 06: Vision Statement
Campaign Objectives – Marketing Plan 07: SMART Objectives
Campaign Overview – Marketing Plan 06: Campaign Overview
Situation Analysis
Key Success Factors – Analysis 03: Consumer Response Factors
PESTELI – Marketing Plan 03: PESTELI Analysis
Competitive Marketplace – Analysis 02: Competitive Analysis
Benchmarks – Analysis 08: Promotion and Paid Media, Marketing Plan 02: Benchmark Selection
Brand Analysis – Analysis 07: Brand Analysis
Market Size by Segment – Marketing Plan 04: Market Size
SWOT – Marketing Plan 05: SWOT Analysis
Marketing Strategy
Target Market – Analysis 05: Target Market
Value Proposition – Marketing Plan 08: Promotional Campaign
Positioning & Message – Marketing Plan 08: Promotional Campaign
Promotional Channels – Marketing Plan 08: Promotional Campaign
Campaign Management
Implementation Plan – Marketing Plan 11A: Implementation Plan, Analysis 09: Crisis Response Strategy, Marketing Plan 11B: Intellectual Property
Key Performance Indicators – Analysis 03: Consumer Response Factors
Impact Analysis – Analysis 08: Promotion and Paid Media, Marketing Plan 10B: Customer Lifetime Value
Public Relations – Marketing Plan 09A: Newsworthy Content, Marketing Plan 10A: Sponsorship Value Proposition
Appendix
References
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IMPORTANT FILES ATTACHED:
“Rubric.png” is the rubric
“SM311 – Final Paper – Sample 1.pdf”  “SM311 – Final Paper – Sample 2.pdf” “SM311 – Final Paper – Sample 3.pdf” are all examples/samples of how the Final Paper should look like. 
Required sections have changed, do not blindly copy these samples.